Connor Simpson The sign has perpetuated in movies and TV shows since at least the 1990s. The book traced the lineage to the 1994 movie "Ace Ventura: Pet Detective," starring Jim Carrey. A year earlier, the L had a cameo in "The Sandlot," in which the bespectacled baseball player Michael "Squints" Palledorous referred to another character as an "L-7 weenie" as he formed a diamond with two Ls. Kelly Preston's character famously made the sign to Tom Cruise in 1996's "Jerry Maguire." And the poster for the 2000 movie "Loser" depicted Jason Biggs showing off the L on his own forehead while wearing a fur-trapper hat.